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In 1973, Chris Jones discovered the compound bow at a German archery event, igniting his interest in the innovation. Unable to procure one in the UK, he had a friend import a P.S.E. compound bow from the US. Despite initial opposition from archery groups, Chris established Merlin of England in 1975 to produce compound bows domestically. Overcoming obstacles, Merlin grew into a leading archery retailer, blending tradition with innovation for the future.