This project may not be the flashiest in our lineup, but it demonstrates our ability to deliver clean, dependable, well-integrated BigCommerce solutions that support real business needs — especially in industries where accurate stock, technical product information, and content marketing matter.
Bluewater Photo Store is a specialist retailer offering scuba gear, underwater photography equipment, and accessories for divers around the world. Built on BigCommerce, this project focuses on stability, accurate product availability, and seamless integration with the client’s internal systems.
While not the most visually complex or feature-heavy project in our portfolio, it serves as a strong example of how we use BigCommerce to create reliable, scalable ecommerce foundations for niche retail businesses.
A Solid BigCommerce Implementation With Practical Value
Bluewater Photo Store continues to operate smoothly with ongoing improvements and real-time data accuracy thanks to its ERP integration.
Key Highlights & Technical Features
BigCommerce-based ecommerce storefront tailored for the diving and underwater photography niche
Real-time inventory synchronisation with the client's ERP system to ensure accurate stock levels
Integrated blog / content hub to support SEO, guides, reviews, and educational articles
Product catalog optimised for highly technical specs and multiple accessory combinations
Stable architecture designed for consistent performance and easy maintainability
Support for promotions, bundles, and brand-centric landing pages
Multi-faceted navigation to help customers browse complex gear categories
Reliable framework prepared for future enhancements and marketplace expansion
Results
Real-Time ERP Stock Sync
Zero overselling across scuba & camera gear.
+22% Organic Traffic Growth
Integrated blog strengthens SEO.
Stable BigCommerce Infrastructure
Consistent performance & easy maintenance.
Optimized Product Data Structure
Clear technical specs for complex gear.
+1 Long-Term Scalable Store
Ready for catalog and inventory growth.
+1 Happy Customer
Because inventory finally stays accurate without manual effort.
READY TO DISCUSS YOUR PROJECT?
eCommerce StoreApplicationSAASIntegrationOther
5 — 10K (USD)10 — 20K (USD)20 — 50K (USD)I'm not sure yet
If you have any files you want to share with us —
I agree to receive marketing and sales communications from Lantera and allow Lantera to store and process my personal data as explained in our Privacy policy