The most advanced and defining feature of the Best4Balls website is its fully custom-built product personalisation system, comparable to (and even predating) the technology of our BigCommerce Product Customizer App.
We are proud to have a long-term partnership with Best4Balls, a leading UK retailer specialising in personalised golf balls, apparel, corporate gifts, and promotional products. For many years, we have supported their digital growth, and today their entire business operates on top of a deeply customised Magento 2 platform—with the product customizer as its beating heart.
Unlike traditional ecommerce stores, Best4Balls relies on complex, real-time personalisation workflows where every order is unique. The level of engineering required to support this at scale positions this platform as one of our most sophisticated frontend–backend integrations to date.
A Business Built Around Customisation
This system enables customers to personalise golf balls, t-shirts, pens, and various corporate items with text, images, logos, initials, or multi-layer custom designs — directly on the product preview.
Key Engineering Highlights & Core Features
Personalise Engine
Deeply integrated real-time product customizer with dynamic preview generation
Support for images, text, colour selections, fonts, multi-layer design compositions, and placement rules
Backend logic handling print areas, DPI requirements, safe zones, and automated artwork preparation
A workflow system for production-ready output files, ensuring print teams receive correct formats instantly
Custom import tools for fast creation of new personalised product templates
Platform
Magento was chosen because it offers high flexibility and customization, allowing the store to be tailored to specific business requirements. It is also highly scalable and secure, making it suitable for handling large product catalogs and future growth.
Multi-store setup for UK and additional regions
Custom reporting for artwork, print batches, and production workflow
Ongoing upgrades, security hardening, and performance improvements over many years of collaboration
Performance
Full optimisation for mobile, desktop, and high-volume promotional campaigns
Extensive product catalogue covering golf, apparel, corporate gifts, and promotional items
High order volume during seasonal peaks, supported by caching and queue optimisation
Long-term infrastructure stability and performance tuning (Magento, Elasticsearch, Varnish, PHP-FPM)
A Partnership Spanning Years
Best4Balls has been our client for many years, and this long-term relationship has allowed us to continually refine, optimise, and expand their customisation platform. Today, the website stands as a cornerstone of their business and one of the most advanced personalisation-enabled Magento 2 implementations in the UK.
Results
+40% Conversion on Customized Items
Real-time personalization leads to higher checkout rates.
-60% Production Prep Time
Automated artwork files drastically reduce manual work.
+30% Customer Engagement
Interactive customizer keeps users on the page longer.
Fully Automated Personalization Workflow
From design → to print → to fulfilment.
+1 Scalable Customization Engine
Supports apparel, golf balls, pens & corporate items.
+1 Happy Customer
Because their entire business now runs on a customizer that never slows them down.
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