While the visual design intentionally stays clean and straightforward to meet the expectations of a highly specialised audience, the true power of this platform lives under the hood. This project stands as one of our most technically advanced, backend-driven ecomme rce builds to date, engineered on top of Adobe Magento 2 and customised far beyond its native capabilities.
Merlin Archery has been in business for decades, and its digital infrastructure now reflects that scale, reliability, and long-term vision.
Platform
Magento was chosen because it offers high flexibility and customization, allowing the store to be tailored to specific business requirements. It is also highly scalable and secure, making it suitable for handling large product catalogs and future growth.
Multiple store views supporting different regions, currencies and languages
Extensive product catalogue with thousands of SKUs, variants and custom attributes
Key Features
High daily order throughput, supported by optimised checkout, caching, and queue systems
Proprietary AI-driven stock status prediction system for accurate availability display
Custom-built embedded POS system fully integrated with Magento
Rapid product creation through tailored import pipelines, including automated image assignment
Numerous bespoke operational reports for purchasing, forecasting, fulfilment and supplier management
Performance
Capable of handling massive, high-volume traffic during seasonal peaks and product launches
Security
Multi-layer DDoS-attack prevention and security hardening
Integrations
Integrated age verification technology for regulated products
Fully customised inventory management platform built specifically for complex archery stock logic
Inventory synchronised from multiple external sources, consolidated into a unified stock engine