OZ Racing is an iconic name in the automotive and motorsport world, trusted by car enthusiasts for decades. For the Swiss market, we helped elevate their online experience through a combination of Magento 2 backend engineering, custom Vue.js enhancements, and automotive-specific fitment technology that brings wheels to life on the customer’s screen.
One of the core features of the platform is the advanced vehicle year/make/model wheel matching system, allowing users to find rims that perfectly fit their specific car.
To make the buying experience even more engaging, we implemented visual wheel previews, enabling visitors to see how different OZ wheels will look on their vehicle before making a purchase — a feature highly appreciated in the automotive tuning community.
Magento 2 ecommerce platform customised for the automotive aftermarket
Vue.js frontend enhancements for fast interactions, dynamic filtering, and modern UX elements
Real-time visual wheel fitment preview to showcase wheels directly on a selected vehicle
Accurate wheel compatibility logic (sizes, offsets, bolt patterns, fitment constraints)
Backend improvements for inventory updates and stock accuracy
Support for Switzerland’s regional requirements and localisation
Visually impactful, modern UI aligned with OZ Racing’s premium brand identity
Performance and caching optimisations for a smooth browsing experience
SEO-friendly structure for organic growth in a competitive niche
Ongoing enhancements and additional feature development
OZ Racing is a globally recognised brand among car enthusiasts, and the digital platform reflects that reputation. The site balances high-end visuals with technical precision, allowing customers not just to browse wheels - but to experience them on their own car.
The combination of strong Magento engineering and a dynamic Vue.js frontend results in a site that is both beautiful and functionally advanced, perfectly suited for an audience that values detail, accuracy, and performance..
