Peter Glenn is a well-known US retailer specialising in outdoor apparel, ski gear, footwear, and adventure equipment. Their BigCommerce storefront is heavily focused on strong visuals, premium branding, and clear product presentation — crucial in an industry where customers make decisions based on fit, performance, and style.
Custom Development
A Visually Driven Storefront With Smart Ecommerce Functionality
Peter Glenn’s product catalog includes complex multi-variant items such as color, size, width, and special seasonal configurations. To support this, we implemented advanced option-selection logic, custom apps, and integrations — creating a much smoother and more intuitive shopping experience.
Key Engineering Highlights
Built a bespoke banner tool allowing the marketing team to manage homepage, category, and product page banners effortlessly, without relying on developers. Surfacing sale-specific banners under category and product pages — like free-shipping thresholds and seasonal deals on Ski Jackets and Snowboards — let the team launch and retire promotions in minutes and gave a noticeable lift to cart values.
- direct-to-variant marketing links
- smoother navigation from category pages
- integration with third-party services
This is especially useful for high-SKU outdoor and apparel products.
Custom rules to improve variant visibility, prevent broken UX, optimise variant switching, and reduce customer frustration when certain combinations are unavailable.
Enhancements to frontend components, image layouts, and responsive styling to support Peter Glenn’s brand identity across all devices.
Deep integration with leading review platforms to boost conversion, social proof, and product credibility.
Continuous custom development to refine performance, cleanup variant logic, support seasonal sales changes, and improve overall customer flow.
A BigCommerce Store Elevated Through Custom Engineering
Peter Glenn’s website is a great example of how a strong existing BigCommerce store can become significantly more powerful through targeted custom development.
Rather than replacing what already worked, we expanded and enhanced it — adding the logic, tools, and integrations needed for a modern, visually rich outdoor retail experience.