VinsRare is a premium marketplace specialising in collectible, limited-edition, and rare wines. While the main storefront was not initially developed by us, the client entrusted us with building the core backend systems and custom Shopify Plus applications that now power their daily operations.
This project is an excellent example of how Shopify Plus can be extended far beyond its native capabilities, enabling complex workflows, logistics automation, and personalised shopping experiences.
Our work focused on replacing manual processes with robust, scalable custom apps — significantly improving efficiency and user satisfaction on both the merchant and customer sides.
Full SKULabs Integration
Complete two-way sync between Shopify and SKULabs for inventory, order routing, warehouse operations, fulfilment status, and multi-location coordination..
Custom Shipping Calendar App
A bespoke app allowing customers to:
view all their past and pending orders
select multiple orders at once
choose a preferred consolidated shipping date
This dramatically improves customer convenience, especially for repeat buyers.
AI-Style Related Products Engine
A personalised recommendation system that intelligently suggests wines based on customer behaviour, purchase history, price ranges, and product attributes.
Additional Enhancements
Shopify Plus optimisation and performance improvements
Custom backend tooling for daily operational tasks
Quality-of-life improvements for administrators and logistics teams
Ongoing support and iterative feature development
Advanced Address Management Application
A custom interface enabling customers to manage multiple delivery addresses with validation, improved UX, and reduced shipping errors — far more capable than Shopify’s native address book.
VinsRare is a great example of how Shopify Plus can serve high-end, niche industries when supported by proper custom development. Rather than redesigning the storefront, we focused on what the business truly needed: powerful internal tools, automation, and smarter purchasing experiences.
Today, their platform handles far more than a standard Shopify store — thanks to a suite of custom-built apps engineered specifically for their operational model.